Acquisition or Retention: Chicken vs Egg

When will we stop looking at numbers that don’t matter? So you, the proud business owner, have everything in place โ€“ a shop, a system, and more than enough spirit. You give out flyers, go social on Facebook and Instagram, offer promotions and even had a little dalliance with Groupon (shhh, we wonโ€™t tell). But…

Cream, Custard & Christmas

Christmas in the tropics is never the same as our pole-inclined neighbours. Visions of white can only be found floating around as soapy foam; or laid out in cotton pillows on sparkly trees during the yuletide season. For bakeries, scenes of unfamiliar snow are fastidiously recreated on fallen logs of sponge and cream. So what…