H24: THE HERMES MAN CLAIMS MODERNITY WITH A BOTANICAL PRESENCE

The widely-anticipated men’s perfume is the house’s latest after 15 years. One moment, we’re trying to start the year right with pandemic vaccination. The next, we’re treated to snippets of a young man Inception-walking in an illusory city made up of smoke and mirrors. “H24: A fragrance beyond the lines,” the ad promised. If one…